We all want to take care of ourselves—and being at a healthy weight is one of the best ways to enhance our well-being. But shedding pounds can be a challenge. And with so much (mis)information out there, how can you cut through the noise and find a program that is right for you?


The answer is simple:

Gaining weight is natural. Losing it is science.

No matter if you’re losing

"The stress-eater-140"
"The runs-in-my-family-220"
"The covid-50"
Or "The kids’-cheesy-poofs-and-nuggets-80"
For true success, losing and maintaining a healthy weight needs to be as individualized as gaining it.

Which is why Ideal Protein personalizes every step with your very own motivating coach to help you reset your body to burn fat, reach your goal weight, and use a Macro Code designed specifically for your body’s science to guide you to the right foods for the rest of your life.

Gaining weight is natural for all of us. And turning food into medicine and life into a whole new level of possible is totally attainable for every single one of us too.

WHAT?

We’ve designed a simple, powerful Protocol that triggers your body to burn its own fat while you eat nutritious, satisfying, and delicious meals— all while you lose weight steadily and safely.

HOW?

And every step of the way, your one-on-one Ideal Protein coach is with you for advice, education, and support. With the help of your coach, you’ll discover your unique Macro Code, your guide to better eating for long-term weight management.

'TIL WHEN?

This protocol is personalized to you and how you eat, gain, and lose. So, you can live life possible at your happy, healthy weight—for life without the fear of going back to the starting weight.

SUCCESS STORIES

Take a look at some of the many successful stories we've seen over the years. Also, something to note is that some of these stories have had more than one chapter.

While the weight loss is empowering, the key to our success lies in the accountability from having a personal weight loss coach, and our stabilization protocol, which helps our dieters have the power and knowledge needed to maintain a desired weight.

No one can tell you how much you will lose weekly, but we've seen the average weight loss to be:

Women: 1.5 lbs. - 3 lbs. per week
Men: 2 lbs. - 3 lbs. per week